Engineers, scientists, analysts and product experts in the Good Housekeeping Institute rigorously test thousands of consumer products each year and reach 58 million readers every month with evidence-based information to help them make the best decisions for their families. Our Sustainable Innovation Awards began as Sustainable Packaging Awards, but expanded last year to include a broader look at sustainable innovations and practices of products, brands and corporations. These awards demonstrate Good Housekeeping’s commitment towards educating our audience on sorting through misleading “greenwashing” claims and honoring products and brands that are making true innovative strides towards a more sustainable economy.
When assessing brand or company initiatives, we aim to rate entries on key pillars of sustainability, including people, planet and purpose. This year, we have expanded the entry form to include specific sections where applicants will be able to highlight their most salient initiatives among the following:
- Energy, Water or Waste Reductions
- Ingredients or Materials
- Consumer Packaging
- Product Distribution
- Product Use Cycle/Maintenance
- End of Life
If the sustainability initiative that the applicant would like to highlight does not fall into any of these categories, they will be able to select “Other” to elaborate on specifics.
Applicants will also be asked general questions about their corporate sustainability goals and will be able to share any other achievements they would like to bring to our attention.
Judges for this program include directors from all GH Institute Labs combined with leading experts in the field. The judges will review submissions by examining measurable criteria, which the applicants will be entering on the submission form. For example, if an entrant would like to highlight their efforts in consumer packaging, they will be able to declare details such as material type and origin, product to packaging weight ratio, recyclability, compliance with model legislation and innovation.
How are Good Housekeeping's Sustainability Awards vetted?
The GH Sustainable Innovation Awards committee will review all submissions by examining measurable criteria that falls under the specific initiative the entrants opt to highlight. The applications will be scrutinized based on the supporting data and materials brands will share through the application form.
Who should apply for this year’s awards?
For our third year, we have both expanded our measuring criteria as well as eligibility of categories that can submit for these awards:
- Cleaning Appliances (e.g. washing machines, clothes dryers, dishwashers, irons, vacuum cleaners)
- Kitchen Appliances / Cooking Tools (e.g. refrigerators, coffee makers, pans)
- Beauty / Personal Care
- Cars / Travel Related
- Textiles / Clothing / Bedding
- Food and Beverage
- Health / Wellness / Fitness
- Home Cleaning / Laundry Products and Detergents / Cleaning Tools
- Children’s Products (e.g. toys, strollers, high chairs)
- Paper Products (e.g. toilet paper, paper towels)
If your entry does not fall into any of the categories above, you will be able to check “Other” and tell us your category.
To be considered, any products must be available for sale in the U.S. market by the submission deadline of May 14, 2021.
How can I submit products to be reviewed for the Sustainability Awards? Is there a fee to enter?
The application for each entry is a two-step process. A $495 application fee will be charged for each application to cover our administrative costs and can be accessed by clicking on the link below:
Next, please also tell us about your entry by filling out the submission form at below link. You will be asked to complete a separate form for each product or initiative you are submitting, with the product/brand name, MSRP (if applicable), imagery, product and/or initiative description, among other questions.
Note: The application fee will be waived for products/brands that currently carry the Good Housekeeping Seal or the Good Housekeeping Nutritionist Approved Emblem. If you have any questions, please reach out to Birnur Aral, PhD, Director of the Health, Beauty and Environmental Sciences at the Good Housekeeping Institute by emailing GHSustainabilityAwards@hearst.com.
My product has already been tested and/or featured by Good Housekeeping. Do I still need to apply?
Yes, you will need to submit an application regardless of whether your product has previously been reviewed by Good Housekeeping. This award program is independent of prior coverage and previous award programs.
What are the sample requirements?
For our initial review/screen of any product applications, no samples are needed. Samples (minimum of five) might be requested if the entry passes the initial round of scrutiny for additional evaluations. If that happens, you will be contacted directly with all necessary shipment and deadline information.
For submissions of sustainability initiatives from brands and corporations, product samples might not be relevant. However, if applicable entries should highlight any hero products which embody these corporate initiatives, we may request samples for our final coverage to showcase them.
Is there a deadline for submission?
The application and payment submission deadline is May 14, 2021. If you anticipate any delays in meeting this deadline, please email us at GHSustainabilityAwards@hearst.com.
When will the winners be announced?
Winners will be announced in a print issue of Good Housekeeping and/or online at goodhousekeeping.com in the Fall of 2021.
What other benefits are there for applicants?
The winners will have the potential for additional opportunities, including national TV segments. This program is also an excellent opportunity for us to review products that can be used in additional content, including search-related gift guides and product roundups. Finalists will automatically pre-qualify for the GH Tested program and possible inclusion in "The GH Tested Green Guide" that will appear in Good Housekeeping’s April 2022 issue (additional fees apply). Allison Giannone, email@example.com, will reach out with more information if your product is eligible in the Fall of 2021.